The Noisy PR manifesto
The Art of Noise
What you can expect from Noisy. What we expect of ourselves.
01 — 10 ↓
Make it personal.
We get to know your business and the people you need to reach. Every pitch should show why it belongs in that particular inbox. Putting someone’s name on a template doesn’t count.
Relationships are earned.
We take time to understand what people need, share useful information and keep our word. We look after relationships between campaigns, not just when we have something to pitch.
We say no when it matters.
You’re paying for our judgement. When an idea is wrong for your business, we’ll explain why and help find a better way forward. Agreeing with everything would be easier, but considerably less useful.
Your business comes first.
Your priorities guide the work and the opportunities we pursue. We spend your budget with care. An idea doesn’t deserve your money simply because it would look good in our portfolio.
Make it worth talking about.
We find what is genuinely interesting about your business and give people a reason to care. That might be a chef’s point of view, an unexpected collaboration or a detail you’ve never thought to mention.
Noise comes from action.
A good idea needs someone to see it through. We turn plans into pitches, partnerships and launches, and take responsibility for getting the details right.
Sending is the start.
We follow up, answer questions and keep looking for the right opportunity. When an approach isn’t working, we rethink it. Persistence takes more than another copy of the same email.
Make the noise count.
We agree what the work needs to achieve before we start. Then we report honestly on what happened, what it means for your business and what needs to improve.
Keep your word. Then do more.
We make clear commitments, keep you informed and finish what we agreed. We look for worthwhile ways to add value, while staying honest about what we can and cannot control.
Make it unmistakably yours.
We study good work to understand why it works. Then we develop stories, language and ideas that fit your business. Your personality should be the thing people recognise.